short drama,

Hiroshima TV "Ageta Fes"

An event hosted by Hiroshima Television on September 13, 2026 at MAZDA Zoom-Zoom Stadium Hiroshima, drawing more than 10,000 visitors. HA-LU supported the casting of talent popular with young audiences and delivered a talk stage connecting the mascots Ageta-kun and Yamada-kun with the audience.

Mizuho Financial Group | Ao no Step

The second installment of the "Aokute Iinda." project. A drama portraying young people's dreams, anxieties, effort and setbacks, conveying Mizuho Financial Group's commitment to "challenge" and "co-creation." Streaming since August 14, 2026.

Oshi ga Wagaya ni Yattekita!

HA-LU handled planning and production for the short drama adaptation of Makoto Makimoto's romantic comedy manga. Starring Ai Hayase and Shio Fuyuno, all 42 episodes have been streaming on StellaJean since August 7, 2026.

Seigi to Gisei (Justice and Sacrifice)

A vertical short drama about the price of standing up for justice and the inner conflicts of high school students. Released on February 14, 2026, it surpassed 65 million total views across TikTok, Instagram, YouTube and X (announced July 28, 2026).

Garari | Haru wo Nusunde

HA-LU produced both the music video and a short drama for Garari's "Haru wo Nusunde." By linking the emotions of the MV with the everyday life and conflicts of the drama, we designed a viewing experience in which the story's meaning changes depending on the order and perspective of viewing.

Mizuho Financial Group | Kono Ao no Tochu de.

The first installment of the "Aokute Iinda." project. A short drama following a protagonist who takes up soccer with no experience, and the friends who take on the challenge with him. Released April 29, 2026, and tied in with the original theme song "Manten Mirai HOPE" by Daisuke Fujiwara.

"Chainsaw Man" The Stage: Reze Arc | Teaser Video

HA-LU produced the teaser for "Chainsaw Man" The Stage: Reze Arc, recreating iconic scenes from the original work in live action on location and depicting the first meeting of Denji and Reze. Released in April 2026, it surpassed 1 million views on YouTube. ©Tatsuki Fujimoto/Shueisha, "Chainsaw Man" The Stage: Reze Arc Production Committee

Mizuho Financial Group | Aokute Iinda. OOH Advertising

Mizuho Financial Group's "Aokute Iinda." was expanded to OOH advertising on the Otemachi Tower Vision, alongside a station takeover at the Inokashira Line gates of Shibuya Station. HA-LU produced ad visuals bringing the world of the short drama to large screens in the city, linking the social viewing experience with touchpoints on the street. The videos are also available on the official TikTok, Instagram and YouTube accounts.

SEZAN × HA-LU | DJ Party

The "SEZAN × HA-LU Party," co-hosted by creative production SEZAN and HA-LU, was held as an invitation-only closed event that gathered many young people from the industry. The venue was OR TOKYO in MIYASHITA PARK, and the night created new connections among peers of the same generation.

ASICS Trading × Pop-lu! | Jibun Loafer

To raise awareness of the new "Jibun Loafer," HA-LU produced a tie-up that naturally integrated the product into short dramas featuring Popteen models. The two videos recorded 4.67 million total views (based on media kit data).

Noa Wakaba (iLiFE!) | Hatsukoi Summer Line♡ MV

HA-LU produced the music video for "Hatsukoi Summer Line♡," created to celebrate the birthday of iLiFE!'s Noa Wakaba. The video expresses a bittersweet world that feels like spending youth together. It has recorded 200,000 views on YouTube (as of August 2026).

Oshi no House Maid ni Narimashita

A 30-episode vertical short drama produced by HA-LU for Kanta, operated by RIDI. Released on February 20, 2026, it reached No. 1 in the platform's popularity ranking within one week of release.

Tokyo Girls Collection Shizuoka | Shizuoka Tomodayori

The second regional revitalization project with TGC. HA-LU produced "Shizuoka Tomodayori," starring Maiha Oguni and Ria Yonezawa. Weaving Shizuoka's landmarks and local food into the story, the series surpassed 4.9 million cumulative views (announced February 25, 2026).

Tokyu × Pop-lu! | Showcasing the Appeal of Shibuya

Tokyu and Pop-lu! teamed up to introduce Shibuya's landmarks with Popteen models. In response to young people drifting away from Shibuya, we rolled out 4 short dramas and 6 short variety videos, recording 9.7 million views for the dramas and 1.72 million for the variety content (started February 2026, based on media kit data).

Seishun Pazudora Love! | OTT Advertising

The characters and school setting of "Seishun Pazudora Love!" were expanded into OTT ads for video streaming services. Under the message "After school, let's play Puzzle & Dragons!", the campaign connected viewers' affinity for the short drama with touchpoints for the game.

Kamen no Ane (The Masked Sister)

A vertical short drama about an older sister who vows revenge on those who hurt her younger sister and infiltrates their company under a hidden identity. Produced by HA-LU and streaming on ReelShort, DramaBox and TopShort since December 30, 2025. Starring Rina Aoba, Kokoro Kato and others, it depicts the bond, love and hatred between sisters.

Nippon Crown | Nagori Yuki Revival Campaign

In collaboration with Nippon Crown, HA-LU carried out a short drama campaign for the revival of "Nagori Yuki." By conveying the song's appeal through a story, we created new opportunities for people to discover the song on social media.

Guarana Antarctica × HA-LU Gakuen

Guarana Antarctica and HA-LU Gakuen collaborated on a short drama about high school club activities and romance. Produced as an advertising initiative by Minto's FANDOM AGENT, the product appears at the team's celebration and in the final scene.

Mizuho Financial Group "Aokute Iinda."

A short drama account run by Mizuho Financial Group and HA-LU. It portrays the feelings of people taking on challenges through stories and builds touchpoints with the brand through social media.

Pop-lu! Public Radio at Shibuya Startup Culture Festival

On November 3, 2025, HA-LU held "Pop-lu! Public Radio" at the Shibuya Startup Culture Festival. Featuring Mei Kawano and Rei Mukai, the program was recorded live at Shibuya Stream Hall and streamed live on the Pop-lu! account. Combined with a capsule toy activation, about 800 people took part in three hours (based on media kit data).

Nanairo no Stage: Idol VTuber Hajimemashita

A vertical short drama about a protagonist who moves from underground idol to VTuber, chasing her dream on a new stage. Produced by MintoStudio and HA-LU and streaming on FANY:D since October 9, 2025, starring YURARA (moxymill).

Tokyo Girls Collection Hiroshima | Shinyu / Miyajima Koibiyori / Suki na Hito to Suki na Hito

In collaboration with TGC and W TOKYO, HA-LU produced a trilogy of vertical short dramas set in Hiroshima. Starring Rei Mukai and filmed in Kure, Miyajima and Onomichi, the series shared the region's appeal through stories and surpassed 5.3 million cumulative views (announced October 28, 2025).

GungHo "Seishun Pazudora Love!" | OOH Advertising

In 2025, the world of "Seishun Pazudora Love!" was brought to the streets of Shibuya. OOH ads ran on MODI Shueisha Vision, SHIBUYA109 CocoSpot, MAGNET109 Forum, Shibuya Ai Vision and more, extending social viewing to touchpoints in the city.

Popteen × HA-LU "Pop-lu!"

A new owned media run by Popteen and HA-LU. Building on Popteen's world, it develops a media mix starting from vertical video.

Shibuya Aohalu Fes™ Official Side Event "SHIBUYA STREET LIVE"

On August 16-17, 2025, HA-LU supported "SHIBUYA STREET LIVE," a side event of Shibuya Aohalu Fes. Street performances by 36 artists took place at multiple locations across Shibuya, creating opportunities to explore the city and discover music. Attendance was an estimated 800-1,200 people (including the area around the viewing seats).

Aria no Bannin ~episode0~

A manga depicting the prequel to the Lemino drama "Aria no Bannin," serialized on the official X account from August 16, 2025, extending the drama's world into manga.

Shibuya Aohalu Fes™ Official Side Event "HA-LU Gakuen Eve Festival"

As an official side event of Shibuya Aohalu Fes, the "HA-LU Gakuen Eve Festival" was held on August 15, 2025 at 404 Not Found in Shibuya Sakura Stage. About 70 people attended this gathering offering a behind-the-scenes look at HA-LU's productions. The top 5 works from the video competition were also screened on Shibuya Ai Vision on the 16th and 17th.

Aria no Bannin ~Nanimono ka ni Naritai Bokura~

The second joint project with NTT DOCOMO. HA-LU produced a 6-episode horizontal short drama combining live action and animation, starring Yudai Toyoda with Saori Hayami voicing the heroine. Streaming exclusively on Lemino from August 29, 2025, it was accompanied by a prequel manga and event tie-ins.

Ikemen Tannin VS Ikemen Classmate: Watashi no Kokoro wa Daijutai!?

A vertical short drama about a young lady who wishes for an ordinary high school life, the butler who appears as her homeroom teacher, and a classmate. Produced by MintoStudio and HA-LU and streaming on FANY:D from July 29, 2025. Cast includes Yume Masuda, Ryuji Aradate and Wataru Ito.

Bokutachi no Azasu.

A vertical short drama jointly developed by HA-LU, OTHER STUDIO and KOUEN that inherits the world of "Oretachi no Azasu." Set after school among high school students, it depicts romantic misunderstandings and everyday moments from a first-person perspective, immersing viewers as if they were the main character.

Shibuya Aohalu Fes

A culture festival hosted by HA-LU on August 16-17, 2025, centered on MIYASHITA PARK. Through stages and hands-on experiences, it turned social content into something to enjoy in the city. Including the eve festival, a total of about 8,000 people attended.

CLASS SEVEN | Artist-Featured Short Drama

The members of CLASS SEVEN collaborated with HA-LU's own short drama "HA-LU Gakuen." Conveying the artists' appeal through a school drama, the videos recorded more than 5 million views (as of August 2026).

GungHo Online Entertainment "Seishun Pazudora Love!"

A short drama by GungHo Online Entertainment and HA-LU. Since the account launched on June 30, 2025, HA-LU has produced and released a series about the daily life and romance of high school students with "Puzzle & Dragons" as part of their lives.

Shibuya no Uta | Song Competition

An open-call song competition in partnership with Tokyu, SHIBUYA109, Tower Records Shibuya and others. Selected songs were adapted into short dramas and expanded into street performances at the Shibuya Music Festival. HA-LU designed a campaign connecting song submissions, video and experiences in the city.

Goda Unso | A Short Drama About the Logistics Frontline

Together with koba inc., HA-LU produced an original short drama for Goda Unso. It shares the work and feelings of people on the front lines of logistics through an approachable story.

Second Backer | Kokuhaku × HA-LU Gakuen MV

HA-LU produced the music video for Second Backer's "Kokuhaku" in collaboration with HA-LU Gakuen, combining a school drama that unfolds with the song's world and performance scenes by the members. It has recorded 150,000 views on YouTube (as of August 2026).

ABEMA "Kyou Kyou Kore Kojitsu"

A 2025 vertical short drama born from ABEMA's "Kyou, Suki ni Narimashita." HA-LU handled the account launch and concept, and produced 36 episodes from launch. Within three months it recorded 120 million total views, 249,000 total social followers and an average of 1.951 million views per TikTok video. *March 19-June 18, 2025, internal data.

HA-LU Gakuen - Ao ga Shiro ni Tokeru Haru

A spin-off of "HA-LU Gakuen" produced as the first joint project with NTT DOCOMO. Centered on Sota Uemura and Karin Hashiguchi, this 5-episode horizontal short drama depicts memory and the relationship with a loved one. Streamed exclusively in advance on Lemino from April 18, 2025.

Nagoya TV "Abareru-kun: Saigo no Oo-abare"

HA-LU served as production company for this vertical short drama produced by Nagoya TV and starring Abareru-kun. In a world where reaction comedy is banned, it follows a comedian fighting for laughter and his family. Streaming on BUMP from March 29, 2025, it reached No. 1 in the daily ranking.

Kodai Matsuura × HA-LU Gakuen | Song Tie-up

HA-LU produced short dramas on HA-LU Gakuen tied in with Kodai Matsuura's songs, including "Houkago Princess." Editing timed to the music conveyed the song's world, and the series recorded about 45 million total views across three social platforms. "Convenience Store Seibai" was nominated for the Grand Prize at the Mynavi Short Drama Award 2025 (views as of August 2026).

Meguro Ward Daijuichi Junior High School | School Closing Commemorative Short Drama

To mark the closing of Meguro Ward Daijuichi Junior High School, HA-LU produced the short drama "Wasuremono," carrying memories of the school and community into the future. Filmed in the actual school building, it was released on HA-LU's official social accounts on March 19, 2025.

Maria-sensei no Fukushu Counseling

A revenge drama in which a school counselor assigned to a high school rife with bullying uses psychology to uncover the truth. Produced by Minto Studio and HA-LU and starring Riria Kojima. Streamed on FANY:D, it surpassed 3.5 million total social views within two weeks of release.

MBS "Daijoubu ni Naritai."

HA-LU produced the vertical short drama "Daijoubu ni Naritai." by MBS and Gen Z creators. Depicting young people's worries and small positive changes, it surpassed 30 million total social views as of the January 2025 announcement.

Inkya na Aitsu ga Giri no Ani!?

A vertical short drama about the romance and growth of two classmates with different personalities who become step-siblings after their parents remarry. Produced by Minto Studio and HA-LU and streamed on FANY:D, it won the Best Short Drama Award at the Renta! Short Drama & Anime Awards 2025.

THE SUPER FRUIT × HA-LU Gakuen | Artist Collaboration & Song Tie-up

Matching the world of THE SUPER FRUIT's song "Chiguhagu," HA-LU produced a two-part short drama on HA-LU Gakuen. The artists' own appearance and the story created an opportunity to discover the song. It surpassed 1 million views on the day of release and has exceeded 4.2 million cumulative views (as of August 2026).

KID PHENOMENON × HA-LU Gakuen | Artist Collaboration

Soma Kawaguchi and Kota Yamamoto of KID PHENOMENON appeared in a HA-LU Gakuen short drama. LDH Japan and HA-LU produced this PR initiative conveying the artists' appeal through the premise "What if they went to the same school?" It recorded 1 million views within two days of release.

HA-LU Gakuen

HA-LU's short drama account depicting high school romance, friendship and the small ups and downs of everyday life. Launched in November 2023 as "Kimi ni Muchu" and renamed "HA-LU Gakuen" in August 2024. HA-LU handles planning, production, casting and account operation end to end, delivering stories on TikTok, Instagram and YouTube.

Karaoke Manekineko | Chouzetsu Doto no Nyanko Grand Lottery TV Commercial

A TV commercial announcing Karaoke Manekineko's year-end "Nyanko Grand Lottery" campaign. Featuring Sunshine Ikezaki, the production covered everything from writing and composing the original CM song to choreography. The campaign ran at stores nationwide from November 27, 2023 to January 14, 2024, and the commercial aired in areas including Hokkaido, Tohoku, Chugoku, Shikoku and Kyushu.

Kohanaram "Suu Sentimental" | TV Anime "The Dangers in My Heart" ED Anime Special Ver.

HA-LU produced the anime special version video of Kohanaram's "Suu Sentimental," the ending theme of the TV anime "The Dangers in My Heart" (aired on TV Asahi network from April 2023). The song was produced by KERENMI (Yoshiki Tsutaya) with lyrics faithful to the original work. The video is available on Kohanaram's official YouTube channel.