01
Listen
We clarify the product, target and objectives, and align on the goals of the initiative.
Stories move people.
That captivation
moves brands.
Meet through stories, connect through empathy.
HA-LU's media create new relationships
between brands and consumers.
01 / OUR MEDIA
Choose your media by
the captivation you want to deliver.
Bringing everyday life closer and making trends more fun, each distinct world expands what your brand can do.
HA-LU / HA-LU Gakuen
Creating touchpoints between brands and consumers through diverse stories and visual expression. We support everything from planning and production to distribution and expansion into advertising and events.
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Bokutachi no Azasu.
A sense of closeness, as if the story is speaking directly to you. Products are woven into everyday youth, creating touchpoints that resonate.
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Pop-lu!
Teen favorites connected by Popteen models and youth drama. Fashion and everyday life become the gateway to trends.
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OUR EVENTS
Turning on-screen captivation
into real experiences.
CULTURE FESTIVAL
Shibuya Aohalu Fes
What you love on screen becomes an experience you encounter in the city.
Bringing HA-LU's world of youth into real spaces,
this event brings people and culture together through music, stages and hands-on experiences.
We also offer event programs for brands.
We propose experiential booths, sampling and social media tie-ins tailored to your goals.
02 / FIND YOUR FIT
Who you reach, and how.
We combine media, cast and creative approach to match your target and goals.
| Media / Package | Main Audience | Cast | Strengths in Tie-ins and Expansion | Tie-up Fee | Details |
|---|---|---|---|---|---|
| HA-LU / HA-LU Gakuen | Men and women in their teens and 20s | Cast selected to fit the project and product | As our own IP, highly flexible, with broad tie-ins including events, sampling and streaming titles | Contact us | View ↗ |
| Bokutachi no Azasu. | About 90% men in their teens and 20s | 5 regular cast members | Tied in with the popular "Azasu." IP, with more than 500 million cumulative series views | Contact us | View ↗ |
| Pop-lu! | Women aged 15-34 (core: 20-34) | 16 Popteen models | Tied in with the magazine and model channels of the popular Popteen IP | Contact us | View ↗ |
03 / SNS RESEARCH LAB
Turning "why did it land?"
into the power behind the next idea.
Not just numbers, but video, words and comments too.
Our SNS Research Lab interprets consumer reactions
and considers your brand's next move.
04 / OUR APPROACH
From the first idea
to reactions that lead to what's next.
02
Plan
We design media, stories and expression that fit your audience and brand.
03
Produce and Publish
We arrange cast and production, then move on to shooting, editing and posting.
04
Build on Reactions
We review views and reactions and apply the learnings to the next creative.
